Legends in marketing: Philip Kotler/ (Record no. 186641)
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000 -LEADER | |
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fixed length control field | 00325nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8132105192 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SHE/L |
245 #0 - TITLE STATEMENT | |
Title | Legends in marketing: Philip Kotler/ |
Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Paul N. Bloom. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | SAGE, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 9 v. (xxii, 230 p.) : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
440 ## - SERIES | |
Title | (Legends in marketing) |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. The elements of social action --<br/>2. Social marketing : an approach to planned social change (with Gerald Zaltman) --<br/>3. What consumerism means for marketers --<br/>4. Advertising in the nonprofit sector --<br/>5. A marketing approach to energy conservation (with Arthur Sterngold) --<br/>6. Strategies for introducing marketing into nonprofit organizations --<br/>7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) --<br/>8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) --<br/>9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) --<br/>10. Not-for-profit marketing (with Alan R. Andreasen) --<br/>11. Competitiveness and civiv character --<br/>12. Best of breed (with Nancy Lee) --<br/>13. Wrestling with ethics : is marketing ethics an oxymoron? --<br/>14. Ethical lapses of marketers --<br/>15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --<br/>16. Marketing in the public sector : the final frontier (with nancy R. Lee) --<br/>17. A reflective commentary on Philip Kotler / Sonya A. Grier --<br/>18. Social action work / Kash Rangan --<br/>19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy. |
650 ## - SUBJECT | |
Keyword | Marketing |
650 ## - SUBJECT | |
Keyword | Marketing research |
650 ## - SUBJECT | |
Keyword | Kotler, Philip |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sheth, Jagdish N., ed. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bloom, Paul N., ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
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Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.9 | 658.8 SHE/L | P41655 | 23/09/2022 | Reference Books |