Using communication theory: an introduction to planned communication/ (Record no. 185979)
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000 -LEADER | |
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fixed length control field | 00375nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412948395 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.2 |
Item number | WIN/U |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Windahl, Sven. |
245 #0 - TITLE STATEMENT | |
Title | Using communication theory: an introduction to planned communication/ |
Statement of responsibility, etc. | Sven Windahl and Benno H. Signitzer with Jean T. Olson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Sage, |
Date of publication, distribution, etc. | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 302 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Preface<br/><br/>Note on the New Edition<br/><br/>1 Introduction<br/><br/>Part I The Basics<br/><br/>2 Conceptual Tools<br/><br/>3 The Nature of Communication Planning<br/><br/>4 Not All Problems Are Communication Problems<br/><br/>5 Categorization of Basic Strategies<br/><br/>Part II Theoretical Approaches to Communication Planning<br/><br/>6 Multi-Step Flow Approaches (1); The Two-Step Model<br/><br/>7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory<br/><br/>8 A Network Approach<br/><br/>9 Systems Theory Perspectives<br/><br/>10 Social Marketing Perspectives<br/><br/>11 Communication Campaigns: A Meeting Place for Different Approaches<br/><br/>Part III The Elements of Mass Communication Theories<br/><br/>12 The Sender/Communicator<br/><br/>13 The Message<br/><br/>14 The Medium<br/><br/>15 The Audience<br/><br/>16 Effects<br/><br/>Afterword<br/><br/>Glossary<br/><br/>Bibliography<br/><br/>Index |
650 ## - SUBJECT | |
Keyword | Mass media--Planning |
650 ## - SUBJECT | |
Keyword | Communication planning |
650 ## - SUBJECT | |
Keyword | Communication--Philosophy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Signitzer, Benno H. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Olsen, Jean T. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2 WIN/U | P40992 | 14/07/2018 | 14/07/2018 | General Books |