Controversies in contemporary advertising/ (Record no. 185512)
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000 -LEADER | |
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fixed length control field | 00392nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1452261075 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | SHE/C |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sheehan,Kim Bartel |
245 #0 - TITLE STATEMENT | |
Title | Controversies in contemporary advertising/ |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | SAGE Publications, Inc, |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 311 p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Advertising, its supporters, and its critics --<br/>an approach to advertising and ethics --<br/>Advertising's role in society --<br/>Economic role --<br/>Information role --<br/>Entertainment role --<br/>Role of critics in society --<br/>Types of advertising criticism --<br/>Case study : Groupon --<br/>2. Living in a consumer culture --<br/>Advertising : informational and transformational --<br/>Advertising and brands --<br/>Branding --<br/>Globalization, advertising, and meaning --<br/>Active and passive consumers --<br/>Consumers and manipulation --<br/>Case study : McDonald's --<br/>3. Advertising and the media : changes and challenges --<br/>Global media landscape --<br/>Vertical integration --<br/>horizontal integration --<br/>Blurring content lines --<br/>Influence of the Internet --<br/>Advertisers' challenges an concerns --<br/>Case study : Converse and CGM --<br/>4. How advertising is regulated : government and industry --<br/>Advertising regulation in content --<br/>Advertising and freedom of speech --<br/>First Amendment protection of advertising in the United States --<br/>False and deceptive advertising --<br/>Advertising self-regulation --<br/>Case study : Hyland Auto Sales --<br/>5. Beyond subliminal : the pervasiveness of persuasion --<br/>Persuasive content and subliminal messages --<br/>Product placement --<br/>Product placement in film --<br/>Product placement in television --<br/>Advertising and editorials --<br/>Intended effects --<br/>The Von Restorff effect --<br/>Unintended effects --<br/>Case study : green product placement --<br/>6. Advertising choices : influences of stereotypes and taste --<br/>Stereotypes in advertising --<br/>How stereotypes work --<br/>Cultivation theory --<br/>Social identity theory --<br/>Expectancy theory --<br/>Sensitivity, taste, and advertising --<br/>Choices in advertising --<br/>Case study : aspirational messages in China --<br/>7. Gender and advertising : how gender shapes meaning --<br/>Gender and information processing --<br/>Gender and stereotypes --<br/>Role portrayals --<br/>Beauty stereotypes --<br/>Decorative and sexual stereotypes --<br/>Role-product congruity --<br/>The theory that sex sells --<br/>Objectification --<br/>Advertising's responsibilities to men and women --<br/>Case study : Seventeen Magazine --<br/>8. Advertising and race : examining the melting pot --<br/>Minorities in the United States --<br/>Marketing and advertising to minorities --<br/>Portrayals of ethnic groups --<br/>Assimilation and acculturation --<br/>Marginalization and invisibility --<br/>False perceptions of diversity --<br/>Fetishization --<br/>Advertising, minorities, and the future --<br/>Case study : Fair & Lovely --<br/>9. Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? --<br/>Advertising and elders --<br/>Person with disabilities --<br/>Lesbian, gay, transgender, and bisexual populations --<br/>Invisible populations --<br/>Case study : Liberty Mutual. 10. Children and advertising : emerging consumers, problematic strategies --<br/>Children as consumers --<br/>Children as brands --<br/>Children as vulnerable consumers --<br/>Children, advertising, and the learning process --<br/>Social learning theory --<br/>Media as curriculum --<br/>Regulation of advertising directed to children --<br/>Criticism of advertising directed to children --<br/>Case study : should sodas be taxed? --<br/>11. Advertising controversial products : bans and beliefs --<br/>Nature of controversial products --<br/>Rite-of-passage products --<br/>Sexually oriented products --<br/>Company philosophy --<br/>Ban or not to ban advertising of controversial categories? --<br/>Freedom of speech --<br/>Approaches to controversial advertising --<br/>Temperance or moderation messages --<br/>Warning labels --<br/>Content restriction --<br/>Tax issues --<br/>Case study : advertising guns --<br/>12. Tobacco and alcohol advertising : industries in flux --<br/>Regulation of tobacco and alcohol advertising --<br/>Criticisms of tobacco and alcohol advertising --<br/>Case study : tobacco and LGBT consumers --<br/>13. Advertising prescription drugs : healthy tactics or risky propositions? --<br/>Types of DTC advertising --<br/>Guidelines for DTC brand advertising --<br/>Creation of distrust --<br/>Case study : EpiPen and the FDA --<br/>14. Political advertising : do "we the people" still matter? --<br/>Definitions of political advertising --<br/>Freedom of speech and political advertising --<br/>Process of political advertising --<br/>The future --<br/>Free airtime --<br/>Regulate the Internet? --<br/>Public financing of campaigns --<br/>Longer spots --<br/>Codes of conduct --<br/>Case study : broadcasting disclosures of political advertising --<br/>15. Socially responsible advertising : does a brand have a conscience? --<br/>Corporate images and values --<br/>Socially responsible advertising --<br/>Increase in socially responsible messages --<br/>Increased interest in causes --<br/>Stakeholder concerns --<br/>Creating socially responsible advertising --<br/>Relevance --<br/>Clarity --<br/>Demonstrate caring --<br/>Assess commitment --<br/>Balance of cause and company --<br/>Provide solutions --<br/>Track results --<br/>Case study : greengrocers --<br/>16. Online advertising : the ever-evolving landscape --<br/>Brief history of the Internet --<br/>Internet today --<br/>Global medium --<br/>Interactive medium --<br/>Lightly regulated medium --<br/>Influential medium --<br/>Ubiquitous medium --<br/>Current challenges --<br/>Context issues --<br/>Data collection and privacy --<br/>Copyright issues --<br/>Transparency --<br/>Crowdsourcing --<br/>Case study : behavioral targeting --<br/>17. Advertising : being ethical advertisers in a challenging age --<br/>Becoming authentic --<br/>Agencies and advertising --<br/>Case study : a personal brand |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 SHE/C | P40524 | 29/08/2016 | General Books |