Marketing research: an international approach/ (Record no. 1852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131715191 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.072 |
| Item number | SCH/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schmidt, Marcus J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an international approach/ |
| Statement of responsibility, etc. | Marcus J. Schmidt and Svend, Hollensen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 629 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Globalization of markets and international marketing research<br/><br/>2. Online and other secondary data sources<br/><br/>3. Observational and tracking methods<br/><br/>4. Focus Groups<br/><br/>5. Other qualitative research methods<br/><br/>6. Measurement and scaling<br/><br/>7. Survey and questionnaire design<br/><br/>8. Quantitative models in marketing<br/><br/>9. Analysis of variance and multiple regression<br/><br/>10. Discriminant analysis and logistic regression<br/><br/>11. Profiling customers factor analysis<br/><br/>12. Cluster analysis and segmentation of customers<br/><br/>13. Positioning the product MDS<br/><br/>14. Systematic product development conjoint analysis<br/><br/>15. Advance methods for categorization CHAID and latent class analysis<br/><br/>16. Several dependent variables canonical correlation and structural equation modelling<br/><br/>17. Data mining<br/><br/>18. Putting it all together an international marketing information system<br/> |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Globalization of marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 381.072 SCH/M | P18830 | 10/07/2018 | 10/07/2018 | General Books |