Hospitality & travel marketing/ (Record no. 184058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131502495 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Item number | MOR/H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Alastair M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Hospitality & travel marketing/ |
| Statement of responsibility, etc. | Alastair M. Morrison |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,625p. : |
| Other physical details | ill. ; |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index and references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I-Introduction to marketing<br/>Part II-Planning:reserch and analysis<br/>Part III-Planning:marketing strategy and planning<br/>Part IV-Implementing the marketing plan<br/>Part V-Controlling and evaluating the plan |
| 650 ## - SUBJECT | |
| Keyword | Marketing--travel. |
| 650 ## - SUBJECT | |
| Keyword | Hospitality management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 647.940688 MOR/H | P39070 | 30/05/2019 | 30/05/2019 | General Books |