Services marketing/ (Record no. 1835)

MARC details
000 -LEADER
fixed length control field 00356nam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131732250
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
Item number RAO/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao, K. Rama Mohana
245 ## - TITLE STATEMENT
Title Services marketing/
Statement of responsibility, etc. K. Rama Mohana Rao
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chennai:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 546 pages
Other physical details ill.
Dimensions 26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to Services Marketing 1<br/><br/>Core Concepts 22<br/><br/>Introduction 23<br/><br/>p Database Marketing 38<br/><br/>The Marketing Environment 42<br/><br/>Other Divisions of the Company 45<br/><br/>The Services Sector in the Indian Economy 59<br/><br/>WM Service Tax 69<br/><br/>Consumer Behaviour in Services 91<br/><br/>The Potential Market for a Host of Services 99<br/><br/>Marketing Information System and Research 117<br/><br/>g Information Technology and Marketing Information System 124<br/><br/>Services Strategy 149<br/><br/>Market Segmentation 169<br/><br/>g Technographic Segmentation 177<br/><br/>Competition Analysis and Strategies 184<br/><br/>Service Demand Management 199<br/><br/>Demand Variations 205<br/><br/>HI Top 70 Predictions for the ITITeS Sector in India 214<br/><br/>The Service Product 219<br/><br/>Service Branding and Positioning 242<br/><br/>Physical Evidence 259<br/><br/>Pricing 275<br/><br/>Distribution 291<br/><br/>g Services eRetailing 301<br/><br/>Internal Marketing 308<br/><br/>External Marketing 327<br/><br/>Interactive Marketing 347<br/><br/>Service Quality Management 373<br/><br/>Service Quality Management 374<br/><br/>Service Failures and Recovery 396<br/><br/>Customer Relationship Management 414<br/><br/>g Market for eCRM 434<br/><br/>International Marketing of Services 440<br/><br/>Consumer Protection in Services 459<br/><br/>g National Consumer Disputes Redressal Commission 471<br/><br/>gj Disruption of Services by Illegal Strikes 478<br/><br/>Services Marketing in India 487<br/><br/>Pricing 500<br/><br/>Marketing of Educational Services 508<br/><br/>Kaya Skin Clinicsn 523<br/><br/>Restructuring for Growth 525<br/><br/>McDonalds in India 527<br/><br/>Subways Marketing Strategy in India 531<br/><br/>Service with a Difference 535<br/>
650 ## - SUBJECT
Keyword Service industries--Marketing
650 ## - SUBJECT
Keyword Marketing
650 ## - SUBJECT
Keyword Customer services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession number Date last seen Date last checked out Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 01/06/2016 381 RAO/S P18799 10/07/2018 10/07/2018 General Books
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