Issues of media content market and technology/ (Record no. 177531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184574029 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | SAX/I |
| 245 #0 - TITLE STATEMENT | |
| Title | Issues of media content market and technology/ |
| Statement of responsibility, etc. | Saxena, Ambrish [ed.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Kanishka Publishers, Distributors, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 289 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>Foreword v<br/>Preface v//<br/>Acknowledgements jx<br/>SECTION-I<br/>Media Landscape and Diversification of Content<br/>1. Media Landscape: Future of Television Content 1<br/>Ashok Ogra<br/>2. Role of Graphic Content in Media: A Qualitative Analysis 6<br/>Pradosh Kumar Rath, Sourav Gupta<br/>3. Prospects of Animation in India 15<br/>Ankit Sharma<br/>4. Video Game Content and Children Play Motivations: An Exploratory Study 24<br/>M. Saravanan<br/>5. Creating Effective Radio Programming 33<br/>Lokesh Gulyani<br/>6. Language News Agencies Lost in Translation 41<br/>Om Gupta<br/>7. An Imperative to Innovate: Investigative Journalism in India 44<br/>Narendra S. Raghav, Firoz Khan<br/>8. International Relationship Building through Sports Film in 49<br/>Diverse Fields and Areas<br/>Perosh Jimmy Daimari, Abhijit Bora<br/>9. Reversal of the Old Order in Hindi Films: Analysis of 2011 Releases 57<br/>Prince Shadwal<br/>SECTION-II<br/>Corporate Media and Influence of Market<br/>10. Corporate Media and Movements of the Poor 66<br/>Anand Pradhan<br/>11. Influence of Commercialism on Content of Newspapers: A Case Study 79<br/>Pallav Mukhopadhyay<br/>12. Influence of Market Driven Media on Newspaper Content: 89<br/>A Critical Study of Current Trends in Marathi Newspapers<br/>V.L. Dharurkar, Sanjay Paikrao<br/>13. Interactive Integrated Marketing Communication in Media Sector 94<br/>Siddharth Mathur<br/>14. Boom in the Fashion World: A Study on the Impact of Hindi Daily Soap 102<br/>Himgiri Sarohi<br/>15. Marketing Communication Strategies in Media 114<br/>Richa Dabas<br/>16. A Study on Selective Bollywood Movies 121<br/>Prajanay Ahuja, Navpreet Kaitr<br/>17. Marketing Communication Strategies in Media Sector 131<br/>Chandra Prakash<br/>SEOTION-III<br/>New Media and Content Generation<br/>18. News Blogs in India: Exciting Form with New Challenges 138<br/>Soitmya Dutta, Rishi Gopal Mondol<br/>19. New Media and Political Participation of Youth 146<br/>Vishal Sharma<br/>20. New Media: An Origin of New Social Life 153<br/>Rachana Gangwar<br/>21. New Media: It's Influence on Teenagers 157<br/>Amardeep Singh<br/>22. Reasons behind the use of Social Networking Sites among 165<br/>Girl Students of New Delhi<br/>Neeraj Khatri<br/>23. Social Media: An Innovation in Technology and its Impact 170<br/>Geetika Agarwal<br/>24. Social Media and Marketing: Content Analysis of a Corporate Slog 181<br/>Deeksha Charnola<br/>SECTION-IV<br/>Communication and Technological Innovations<br/>25. Communicating Globally: An Integrated Approach 192<br/>Sufiil K. Jha<br/>26. Society of Communication Technology 198<br/>Tukaram Dand<br/>27. Innovation in Technology and its Impact on Media 212<br/>Anit Rai<br/>28. Content and Technology of Mass Media and ICT in Determining their 219<br/>Comparison and Convergence in Contemporary Society<br/>Baishakhi Nag<br/>29. Dynamics of Information Communication Technologies (ICTs) towards 237<br/>Promotion, Protection and Processing of Human Rights<br/>Kanchan Dwivedi<br/>30. Challenges and Strategies of Mobile Advertising in India 246<br/>Rohit Kumar, Gaurav Yadav<br/>31. Effectiveness of Mobile as a Media for Banking Transactions 260<br/>Madhu Arora<br/>32. Mobile Banking Services Innovation, Scope and Implications 268<br/>Varinder Kumar, U.S. Pandey<br/>33. DSLR Camera: A Cinematographic Revolution 278<br/>Rajeev Kumar Panda<br/>List of Contributors 283 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 SAX/I | P32534 | 28/08/2019 | 28/08/2019 | General Books |