Mediamorphosis/ (Record no. 177516)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780803990869 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2309 |
| Item number | FID/M |
| 245 #0 - TITLE STATEMENT | |
| Title | Mediamorphosis/ |
| Sub title | understanding new media |
| Statement of responsibility, etc. | Fidler, Roger |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Californiaq: |
| Name of publisher, distributor, etc. | Pine Forge Press, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | foreword • xiii<br/>preface • xv<br/>chapter one<br/>principles of mediamorphosis • 1<br/>Coping with change • 1<br/>The influence of personal computers • 2<br/>Yesterday's future, today's past • 3<br/>Visions of future media • 5<br/>Missing the future • 5<br/>Information superhighways and teleputers • 6<br/>The 30-year rule • 8<br/>Stages of development • 9<br/>Restating the rule • W<br/>The dangers of technomyopia • 10<br/>Criteria for adopting new technologies • 12<br/>The example of cellular telephones • 12<br/>The importance of early adopters • 14<br/>Bridges of familiarity • 15<br/>The power of metaphors • 17<br/>Technological accelerators and brakes 'IS<br/>Supervening social necessities • 19<br/>The law of suppression of radical potential • 20<br/>The mediamorphic process • 22<br/>Coevolution • 23<br/>Convergence • 25<br/>Complexity *27<br/>Principles of mediamorphosis in perspective • 29<br/>chapter two<br/>domains of communication<br/>media • 31<br/>Categorizing the forms of communication • 31<br/>The interpersonal domain • 33<br/>Immediate and delayed forms of interpersonal communication • 35<br/>Twentieth-century forms of interpersonal communication • 35<br/>Cyber media • 36<br/>The broadcast domain • 37<br/>Linear and landscape structures of the broadcast domain • 38<br/>Problems with preservation of broadcast information • 38<br/>Electronic broadcast media • 39<br/>The document domain • 40<br/>Reader control of documents • 40<br/>Abstract representations of document information • 47<br/>Portrait orientation of documents • 4 7<br/>Print media • 43<br/>Hypertext and hypermedia documents • 43<br/>Inherited media traits • 44<br/>Flow and control of communication • 45<br/>Presentation and format of communication • 46<br/>Reception and constraints of communication • 48<br/>Domains of communication media in perspective • 49<br/>chapter three<br/>the mediamorphic role of<br/>language • 53<br/>Expressive language and communication tools • 53<br/>Spoken language and the first great mediamorphosis • 56<br/>The advantages of speech • 56<br/>The emergence of the broadcast domain • 57<br/>The differentiation of audiences and performers • 58<br/>Staged performances and the broadcast domain • 59<br/>The limitations of oral communication • 60<br/>Written language and the second great mediamorphosis • 61<br/>The development of light, portable documents • 62<br/>The typographic age • 63<br/>Literacy for the masses • 66<br/>The end of print predominance • 69<br/>Digital language and the third great mediamorphosis • 71<br/>The shift from analog to digital technologies • 72<br/>The development of digital technologies • 74<br/>The cyberspace frontier • 78<br/>The mediamorphic role of language in perspective • 79<br/>chapter four<br/>technologies of the third<br/>mediamorphosis • 81<br/>A crisis of control • 81<br/>The application of electricity and digital language • 83<br/>The prototype of modern computers • 85<br/>The first information highways • 85<br/>What hath Bell wrought? *87 ^<br/>Wireless communication • 88<br/>The electronic age • 89<br/>The development of commercial radio • 90<br/>The development of television • 93<br/>McLuhan's global village • 98<br/>The computer age • 100<br/>Computers on a chip • WO<br/>The network of computer networks 'Wl<br/>Mediamorphic principles and the future of cyber media • 105<br/>Technologies of the third mediamorphosis in perspective • 107<br/>chapter five<br/>the cultural context of the third<br/>mediamorphosis • 109<br/>Social forces *109<br/>The television generations • 1W<br/>The growth of media choices *112<br/>Competition for time and attention • 714<br/>The decline of literacy *115<br/>Image versus content *117<br/>Future media environments • 120<br/>Political forces • 121<br/>The indirect control of print media • 122<br/>The regulation of electronic broadcast media • 123<br/>The common carrier role of telephony • 124<br/>Regulatory policies and the new media • 125<br/>Economic forces • 127<br/>Competition for audiences and advertisers • 129<br/>New media and the relative constant • 133<br/>Cultural context of the third mediamorphosis in<br/>perspective *136<br/>chapter six<br/>lessons from failure • 139<br/>The troubled birth of consumer online services • 140<br/>The development of teletext • 140<br/>The development of videotex *141<br/>Technologies looking for markets • 142<br/>The Viewtron experience • 143<br/>The secret mission • 143<br/>The market trial at Coral Gables • 146<br/>What you want—when you want it • 148<br/>What went wrong? *151<br/>The second stage of consumer online services • 158<br/>The trials of interactive TV • 159<br/>Warner-Amex's Qube system • 160<br/>The Cerritos experience • / 62<br/>Lessons from failure in perspective *163<br/>Opportunity and need • 163<br/>Delayed adoption • 164<br/>The true nature of cyber media • 165<br/>Hypotheses for the next mediamorphosis stage • 166<br/>chapter seven<br/>mediamorphosis within the<br/>interpersonal domain • 167<br/>Scenario for 2010. The cyber dwellers *168<br/>Living in virtual worlds • 175<br/>Star Trek technologies • 176<br/>Bill Gates's vision • 177<br/>Building virtual communities • 178<br/>Next-generation cyber technologies *179<br/>Personal agents and databases • 180<br/>Immersive virtual reality systems • 183<br/>Virtual environments and avatars • 185<br/>Light-wave communication • 186<br/>Future control and social issues *188<br/>Trust and privacy in cyberspace • 189<br/>Censorship versus the free flow of information *191<br/>Mediamorphosis within the interpersonal domain in<br/>perspective *193<br/>chapter eight<br/>mediamorphosis within the broadcast<br/>domain • 195 ^<br/>Scenario for 2010. The interactive video family • 196<br/>Harbingers of the future • 200<br/>Hidden intelligence • 202<br/>Death of the medium? • 202<br/>Next-generation television technology • 203<br/>High-definition television • 204<br/>500-channel TV • 207<br/>Broadcasting on the Web *210<br/>Intimate home theaters *211<br/>Commercial video and holographic theaters *212 ^<br/>Future control and social issues • 212<br/>Manipulation of visual and audio content *213<br/>Parental control and censorship *214<br/>Zapping commercials *214<br/>Isolating tendencies *215<br/>Mediamorphosis within the broadcast domain in<br/>perspective *216<br/>chapter nine<br/>mediamorphosis within the document<br/>domain • 219<br/>Scenario for 2010. The mobile digital document reader • 220<br/>Gutenberg's legacy • 225<br/>Taking the first steps • 226<br/>Incentives and disincentives • 227<br/>Next-generation digital print technologies • 229<br/>Printing presses in the home • 229<br/>Printing custom publications • 233<br/>Publishing on the Web • 234<br/>Digital print media and portable tablets • 236<br/>Flat-panel technology • 239<br/>Memory cards and offline publishing • 242<br/>Future control and social issues • 244<br/>The daily me or the daily us? • 245<br/>Preserving the social function of newspapers *247<br/>Providing answers to readers' questions • 248<br/>Maintaining personal privacy • 249<br/>Extending brand-name identities • 249<br/>Mediamorphosis within the document domain in<br/>perspective *251<br/>chapter ten<br/>hype and reality • 253<br/>The great cyber stampede • 254<br/>The future of mass communication • 256<br/>Print media and the business of publishing • 257<br/>Broadcast media and the business of broadcasting • 259<br/>Schools of journalism and mass communication • 260<br/>Advertising and the business of mass marketing • 261<br/>Audiences, customers, and users • 262<br/>Keeping the future in perspective • 263<br/>acronyms/abbreviations • 267<br/>glossary/index • 271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2309 FID/M | P32519 | 14/07/2018 | 14/07/2018 | General Books |