Marketing management/ (Record no. 176298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273753363 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 131 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management --<br/>Defining marketing for the 21st century --<br/>Developing marketing strategies and plans --<br/>Capturing marketing insights --<br/>Collecting information and forecasting demand --<br/>Conducting marketing research --<br/>Connecting with customers --<br/>Creating long-term loyalty relationships --<br/>Analyzing consumer markets |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 KOT/M | P31298 | 13/08/2024 | 13/08/2024 | General Books |