Marketing/ (Record no. 174832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00378nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849205719 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAS/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterson, Rosalind |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing/ |
| Sub title | an introduction |
| Statement of responsibility, etc. | Rosalind Masterson & David Pickton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage Publications Ltd., |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 508 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: This is MarketingChapter 1: Marketing todayChapter 2: The marketing environmentPART II: Making Sense of MarketsChapter 3: Buyer behaviourChapter 4: Market segmentation, targeting and positioningChapter 5: Marketing researchPART III: The Marketing MixChapter 6: ProductChapter 7: Service productsChapter 8: Promotion (marketing communications)Chapter 9: PlaceChapter 10: PricePART IV: Managing MarketingChapter 11: Building brands using the international marketing mixChapter 12: Marketing planning |
| 650 ## - SUBJECT | |
| Keyword | Marketing -- Textbooks. |
| 650 ## - SUBJECT | |
| Keyword | Marketing -- Case studies. |
| 650 ## - SUBJECT | |
| Keyword | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 MAS/M | P29819 | 21/11/2019 | 21/11/2019 | General Books |