Essentials of corporate communication: implementing practices for effective reputation management/ (Record no. 171480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00997nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041532825X (hard cover) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | RIE/E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riel, Cees B.M. van |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of corporate communication: implementing practices for effective reputation management/ |
| Statement of responsibility, etc. | Cees B.M. van Riel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 306 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is corporate communication? --<br/>From communication to reputation --<br/>Building identity and identification --<br/>Measuring corporate identity --<br/>Communicating with the corporate brand --<br/>Developing a reputation platform --<br/>Expressing the company --<br/>Communicating with key stakeholder groups --<br/>Assessing the effectiveness of corporate communication --<br/>Applied reputation research --<br/>Organizing corporate communication. |
| 650 ## - SUBJECT | |
| Keyword | Communication in management |
| 650 ## - SUBJECT | |
| Keyword | Corporate image |
| 650 ## - SUBJECT | |
| Keyword | Corporations--Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2 RIE/E | P26460 | 27/06/2024 | 24/05/2024 | General Books |