Crisis communications: a casebook approach/ (Record no. 171450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415880589 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | FEA/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fearn-Banks, Kathleen |
| 245 #0 - TITLE STATEMENT | |
| Title | Crisis communications: a casebook approach/ |
| Statement of responsibility, etc. | Kathleen Fearn-Banks |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 383 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Crisis Communications Today2 Crisis Communications TheoryApologia TheoryImage Restoration TheoryDecision TheoryDiffusion TheoryExcellence Theory3 Communications To Prevent CrisesNews MediaInternal PublicsCustomers/Consumers 4 Communications When a Crisis StrikesCommunicating with the News MediaCommunicating with LawyersCommunicating with Internal PublicsCommunicating with External PublicsCommunicating Directly with the Masses 5 Social Media and Crisis Communications6. Rumors and Cybercrises7 "Textbook" Crisis Communications CasesCase: Johnson & Johnson and the Tylenol MurdersCase: Exxon and the Valdez Oil SpillExxon's Concern for AlaskaExxon's Animal Rescue CentersExxon's Success at Restoring Tourism8 Culture Crises: Foreign and DomesticCase: Saginaw Valley State University and the Theater ControversyCase: AIDS in AfricaUgandaBotswanaZambiaSouth AfricaZimbabweSwazilandCase: Texas A & M University and the Bonfire Tragedy9 Environmental CrisisCase: Haagen Dazs and the Honey Bees10 Natural DisastersCase: New Orleans and Hurricane Katrina11 Transportation CrisesCase: US Airways and the Emergency Landing on the HudsonCase: Holland America and Cruise Crises12 Product Failure and Product TamperingCase: Yuhan-Kimberly and Baby's Wet-WipesCase: Maple Leaf and the Battle Against ListeriaCase: Wendy's and the Finger-in-the-Chili Hoax13 Crises of Death and InjuryCase: Columbine High School and the Shooting TragedyCase: Metro Transit: Driver Shot, Bus Flies Over a Bridge14 Individuals In Crises15 The Crisis Communications PlanAppendix A: Generic Crisis Communications Plan for a Large CompanyAppendix B: Crisis Communications Plan for Seattle's Union Gospel MissionAppendix C: Crisis Communications Plan for a Fictitious Small Business |
| 650 ## - SUBJECT | |
| Keyword | Advertising |
| 650 ## - SUBJECT | |
| Keyword | Crisis management |
| 650 ## - SUBJECT | |
| Keyword | Public relations--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.2 BAN/C | P26430 | 29/08/2016 | General Books |