Brands and branding geographies/ (Record no. 168200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02769cam a2200313 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1849801592 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849801591 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | PIK/B |
| 245 00 - TITLE STATEMENT | |
| Title | Brands and branding geographies/ |
| Statement of responsibility, etc. | edited by Andy Pike. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cheltenham : |
| Name of publisher, distributor, etc. | Edward Elgar Pub., |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 356 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I. Introduction: conceptualising and theorising brands and branding geographies -- 1. Introduction: Brands and branding geographies -- 2. Of places and brands -- 3. Brands: Boundary method objects and media space -- PART II. Brands and branding geographies: goods, services and knowledges -- 4. Brands in the making: a life history approach -- 5. The making of place: consumers and place-affiliated brands -- 6. Sports equipment: mixing performance with brands--the role of the consumers -- 7. Consumer capitalism and brand fetishism: the case of fashion brands in Bulgaria -- 8. Sensing brands, branding scents: on perfume creation in the fragrance industry -- 9. Constructing brands from the outside? Brand channels, cyclical clusters and global circuits -- 10. The making and recontextualizing of 'competitiveness' as a knowledge brand across different sites and scales -- PART III. Brands and branding geographies--spaces and places -- 11. Branding Hoxton: cultural landscapes of post-industrial London -- 12. Branding provincial cities: the politics of inclusion, strategy and commitment -- 13. Design activism meets place-branding: reconfiguring urban representation and everyday practice -- 14. Place branding and cooperation: Can a network of places be a brand? -- 15. Branding a Roman frontier in the twenty-first century -- 16. Packaging political projects in geographical imaginaries: the rise of nation branding -- 17. Beyond the nation brand: the role of image and identity in international relations -- PART IV. Conclusions -- 18. Creativity, brands, finance and beyond: notes towards a theoretical perspective on city branding -- 19. Conclusions: brands and branding geographies. |
| 650 #0 - SUBJECT | |
| Keyword | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Keyword | Brand name products. |
| 650 #0 - SUBJECT | |
| Keyword | Globalization. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pike, Andy, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.827 PIK/B | P23160 | 29/08/2016 | General Books |