Public relations in India: new tasks and responsibilities/ (Record no. 167184)

MARC details
000 -LEADER
fixed length control field 01226cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132106296
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.20954
Item number VIL/P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vilanilam, John V.
245 10 - TITLE STATEMENT
Title Public relations in India: new tasks and responsibilities/
Statement of responsibility, etc. J.V.Vilanilam.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Thousand Oaks, Calif.:
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 291 p.:
Other physical details ill.;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
650 #0 - SUBJECT
Keyword Public relations
Geographic subdivision India.
650 #0 - SUBJECT
Keyword BUSINESS & ECONOMICS -- Public Relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession number Date last seen Date last checked out Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 29/08/2016 659.20954 VIL/P P22120 05/02/2020 05/02/2020 General Books
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