Positioning : (Record no. 165655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01521cam a2200361 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071373586 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071373586 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Item number | RIE/P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : |
| Sub title | the battle for your mind / |
| Statement of responsibility, etc. | Al Ries, Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 213 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "How to be seen and heard in the overcrowded marketplace"--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | "With a new preface by Jack Trout"--P. [4] of cover. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: "Positioning" is the first body of thought to come to grips with the problems of communicating in an over communicated society --<br/>What positioning is all about --<br/>Assault on the mind --<br/>Getting into the mind --<br/>Those little ladders in your head --<br/>You can't get there from here --<br/>Positioning of a leader --<br/>Positioning of a follower --<br/>Repositioning the competition --<br/>Power of the name --<br/>No-name trap --<br/>Free-ride trap --<br/>Line-extension trap --<br/>When line extension can work --<br/>Positioning a company, Xerox --<br/>Positioning a country, Belgium --<br/>Positioning an island, Jamaica --<br/>Positioning a product, Milk Duds --<br/>Positioning a service, Mailgram --<br/>Positioning a Long Island bank --<br/>Positioning a New Jersey bank --<br/>Positioning a ski resort, Stowe --<br/>Positioning the Catholic Church --<br/>Positioning yourself and your career --<br/>Positioning your business --<br/>Playing the positioning game. |
| 650 #0 - SUBJECT | |
| Keyword | Positioning (Advertising) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 650 RIE/M | P20582 | 29/08/2016 | General Books |