The end of advertising as we know it/ (Record no. 165650)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047142966X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ZYM/E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio |
| 245 #4 - TITLE STATEMENT | |
| Title | The end of advertising as we know it/ |
| Statement of responsibility, etc. | Sergio Zyman, Armin Brott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester: |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The First Casualty - How We Killed Traditional Advertising. <br/>2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted. <br/>3. Fish Where the Fish Are. <br/>4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To. <br/>5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One. <br/>6. To Sponsor or Not to Sponsor; That's the Question. <br/>7. Free Media - Your Best Friend or Your Worst Enemy. <br/>8. Making Your Employees Part of Your Message and Your Product. <br/>9. The Proof is in the Pudding. <br/>10. Never Miss Another Opportunity. |
| 650 ## - SUBJECT | |
| Keyword | Publicitat. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brott, Armin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 ZYM/E | P20577 | 20/03/2019 | 20/03/2019 | General Books |