The effective use of market research: how to drive and focus better business decisions/ (Record no. 164608)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442002 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443219 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BIR/E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Birn, Robin |
| 245 #4 - TITLE STATEMENT | |
| Title | The effective use of market research: how to drive and focus better business decisions/ |
| Statement of responsibility, etc. | Robin J. Birn. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan page, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 226 p. |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Key to making good decisions --<br/>Getting the information you really need --<br/>The best research techniques anyone can use --<br/>What to measure and how to measure it --<br/>You have the information, now use it --<br/>Making sure that the customers are happy --<br/>Tracking trends and changing decisions --<br/>Getting the most out of business relationships with research companies --<br/>Using research to grow your business. |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.83 BIR/E | P19520 | 29/08/2016 | General Books |