Services marketing: text and cases/ (Record no. 163935)
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000 -LEADER | |
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fixed length control field | 00401nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788177586732 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 381 |
Item number | VER/S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Verma, Harsh V. |
245 #0 - TITLE STATEMENT | |
Title | Services marketing: text and cases/ |
Statement of responsibility, etc. | Harsh V Verma |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 467 p. |
Other physical details | ill. |
Dimensions | 28 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Nature of Services<br/>Challenges of Intangibility <br/>Additional Tools <br/>Goods System Marketing after <br/>Service Vision and Strategy <br/>Customer Feelings <br/>How to Empower<br/>Right away Restaurant <br/>Naïve Questioner Expert Replier <br/>Gucchiano <br/>Credit Cards at the Turn of Time <br/>Skin and Dollars<br/>Service Quality Dilemma <br/>Demand and Capacity <br/>Demand and Capacity Interfaces <br/> |
650 ## - SUBJECT | |
Keyword | Service industries -- Marketing. |
650 ## - SUBJECT | |
Keyword | Marketing--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Central Library, Sikkim University | Central Library, Sikkim University | 29/08/2016 | 381 VER/S | P18845 | 29/08/2016 | General Books |