Marketing management/ (Record no. 163919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144910 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | Rajan Saxena |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Tata McGraw Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 883 p |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Management Today 1<br/><br/>List of Reviewers 16<br/><br/>Kingfisher Airlines Sets the Customer Imagination on Fire 37<br/><br/>The Competition 59<br/><br/>Consumer Behaviour 140<br/><br/>The Customer 143<br/><br/>New Product Decisions 255<br/><br/>Brand Decisions 289<br/><br/>Pricing Decisions 314<br/><br/>Integrated Marketing Communications 336<br/><br/>Advertising Management 364<br/><br/>Sales Promotion 407<br/><br/>Personal Selling 419<br/><br/>Managing the Sales Force 432<br/><br/>Managing the Distribution Function 446<br/><br/>Retail Management 471<br/><br/>Direct Marketing 489<br/><br/>Customer Relationship Management 532<br/><br/>Customer Service 604<br/><br/>Service Marketing 617<br/><br/>Rural Marketing 640<br/> |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Management |
| 650 ## - SUBJECT | |
| Keyword | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 SAX/M | P18829 | 24/10/2019 | 24/10/2019 | General Books |