Marketing research: an applied orientation/ (Record no. 163842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00380nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.072 |
| Item number | MAL/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation/ |
| Statement of responsibility, etc. | Naresh K. Malhotra, Satyabhusan. Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 948 p. |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Introduction And Early Phases Of Marketing Research <br/>2.Research Design Formulation <br/>3.Data Collection,Preparation,Analysis And Reporting <br/>4.Exploratory Research Design:Secondary Data <br/>5.Exploratory Research Design:Qualitative Research<br/>6.Descriptive Research Design:Survey And Observation <br/>7.Casual Research Design:Experimentation <br/>8.Measurement And Scaling:Fundamentals And Comparative <br/>9.Measurement And Scaling:Noncomparative Scaling Techniques <br/>10.Questionnaire And Form Design <br/>11.Sampling :Design And Procedures <br/>12.Sampling:Final And Initial Sample Size Determination <br/>13.Fieldwork <br/>14.Data Preparation <br/>15.Frequency Distribution,Cross Tabulation And Hypothesis Testing <br/>16.Analysis Of Variance And Covariance <br/>17.Correlation And Regression <br/>18.Discrimination And Logit Analysis<br/>19.Factor Analysis <br/>20.Cluster Analysis <br/>21.Multidimensional Scaling And Cojoint Analysis<br/> |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Marketing research--Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhushan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 29/08/2016 | 381.072 MAL/M | P18752 | 29/08/2016 | General Books |