Marketing research/ (Record no. 163744)
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000 -LEADER | |
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fixed length control field | 00375nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070620223 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070620229 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 381.072 |
Item number | BER/M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Beri, G.C. |
245 #0 - TITLE STATEMENT | |
Title | Marketing research/ |
Statement of responsibility, etc. | G.C. Beri. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Delhi: |
Name of publisher, distributor, etc. | Tata McGraw Hill, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 579 p.: |
Other physical details | ill. ; |
Dimensions | 25 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction 3<br/><br/>Marketing Research 4 <br/><br/>When Marketing Research is Unnecessary 5<br/><br/>Scope of Marketing Research 5 <br/> <br/>Limitations of Marketing Research 7 <br/> <br/>Threats to Marketing Research 8 <br/> <br/>Marketing Information System 9 <br/><br/>Marketing Decision Support System II <br/> <br/>Status of Marketing Research Industry in India 12 <br/><br/> <br/><br/>2.Marketing Research Management 17<br/><br/>Importance of Research Management 18<br/><br/>Qualities of a Marketing Research Manager 18 <br/><br/>Organising Marketing Research Function 19 <br/><br/>Evaluation and Control of Marketing Research 24<br/><br/>Marketing Research and Marketing Management 26<br/> |
650 ## - SUBJECT | |
Keyword | Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | 29/08/2016 | 381.072 BER/M | P18654 | 29/08/2016 | General Books |