Marketing and consumer research in the public interest/ (Record no. 163544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01384cam a2200337 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803971915 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803971907 (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | HIL/M |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing and consumer research in the public interest/ |
| Statement of responsibility, etc. | Ronald Paul Hill, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 230 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE <br/>Introduction - Ronald Paul Hill <br/>Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray <br/>Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer <br/>Toward the Development of Consumer Research in the Interest of Diverse Women <br/><br/>PART TWO <br/>Introduction - Ronald Paul Hill <br/>Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman <br/>Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin <br/>Marketing and the Poor - Linda F Alwitt <br/><br/>PART THREE <br/>Introduction - Ronald Paul Hill <br/>Social Criticisms of Target Marketing - Debra Jones Ringold <br/>Process or Product? <br/>Materialism, Desire, and Discontent - Marsha L Richins <br/>Contributions of Idealized Advertising Images and Social Comparison <br/>Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern <br/><br/>PART FOUR <br/>Introduction - Ronald Paul Hill <br/>Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer <br/>Socialization, Addiction, and Public Policy Issues <br/>Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan <br/>Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty |
| 650 #0 - SUBJECT | |
| Keyword | Marketing research |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT | |
| Keyword | Public interest. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hill, Ronald Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.83 HIL/M | P18454 | 29/08/2016 | General Books |