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Marketing warfare/ (Record no. 163531)

MARC details
000 -LEADER
fixed length control field	00325nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070527263
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RIS/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ries, Al
245 #0 - TITLE STATEMENT
Title	Marketing warfare/
Statement of responsibility, etc.	Al Ries; Jack Trout
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	1986.
300 ## - PHYSICAL DESCRIPTION
Extent	216 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	2500 Years of War.The Principle of Force.<br/>The Superiority of the Defense.The New Era of Competition.<br/>The Nature of the Battleground.<br/>The Strategic Square.<br/>Principles of Defensive Warfare.<br/>Principles of Offensive Warfare.<br/>Principles of Guerilla Warfare.<br/>The Cola War.The Beer War.<br/>The Burger War.The Computer War.<br/>Strategy and Tactics.<br/>The Marketing General.
650 ## - SUBJECT
Keyword	Marketing
650 ## - SUBJECT
Keyword	Competition
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Trout, Jack
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession number	Date last seen	Date last checked out	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	General Book Section	29/08/2016	658.8 RIS/M	P18441	05/03/2020	05/03/2020	General Books