Positioning: the battle for your mind/ (Record no. 163344)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071373586 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Item number | RIE/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 #4 - TITLE STATEMENT | |
| Title | Positioning: the battle for your mind/ |
| Statement of responsibility, etc. | Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213p. |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. What Positioning Is All About. <br/>Chapter 2. The Assault on the Mind. <br/>Chapter 3. Getting Into the Mind. <br/>Chapter 4. Those Little Ladders in Your Head. <br/>Chapter 5. You Can't Get There From Here. <br/>Chapter 6. Positioning of a Leader. <br/>Chapter 7. Positioning of a Follower.<br/>Chapter 8. Repositioning the Competition. <br/>Chapter 9. The Power of the Name. <br/>Chapter 10. The No-Name Trap. <br/>Chapter 11. The Free-Ride Trap. <br/>Chapter 12. The Line-Extension Trap. <br/>Chapter 13. When Line Extension Can Work. <br/>Chapter 14. Positioning a Company: Xerox. <br/>Chapter 15. Positioning a Country: Belgium. <br/>Chapter 16. Positioning an Island: Jamaica. <br/>Chapter 17. Positioning a Product: Milk Duds. <br/>Chapter 18. Positioning a Service: Mailgram. <br/>Chapter 19. Positioning a Long Island Bank. <br/>Chapter 20. Positioning a New Jersey Bank. <br/>Chapter 21. Positioning a Ski Resort: Stowe. <br/>Chapter 22. Positioning the Catholic Church. <br/>Chapter 23. Positioning Yourself and Your Career. <br/>Chapter 24. Positioning Your Business. <br/>Chapter 25. Playing the Positioning Game. |
| 650 ## - SUBJECT | |
| Keyword | Market Positioning |
| 650 ## - SUBJECT | |
| Keyword | Positioning (Advertising) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 650 RIE/M | P18254 | 29/08/2016 | General Books |