Public relations writing: principles in practice/ (Record no. 162865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01487nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178295369 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2244 |
| Item number | TRE/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Treadwell,Donald |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations writing: principles in practice/ |
| Statement of responsibility, etc. | Donald Treadwell and Jill B. Treadwell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 516 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Theoretical Influences on Public Relations Writing 1<br/>2. Sending the Message: Writing for Style, Flow, and Credibility 25<br/>3. Ethical Influences on Public Relations Writing 57<br/>4. Cultural Influences on Public Relations Writing 75<br/>5. Research Influences on Public Relations Writing 98<br/>6. Legal Influences on Public Relations Writing 124<br/>7. Design Influences on Public Relations Writing 152<br/>8. From Principles to Planning to Practice:<br/>Business Writing, Fact Sheets, and Bios 194<br/>9. Out of Your Control... or Is It? Newswriting for the Press , , 224<br/>10. Under Your Control: Features and Newsletters 260<br/>11. Let's Flear It: Writing for Broadcast, Scripts, and Speeches 289<br/>12. When the News Isn't Good: Crisis Messages ' 317<br/>13. The Multipurpose Medium: Writing for the Web 339<br/>14. Persuasion for Mass Action:<br/>Advocacy Campaigns, Op-Eds, and PSAs 367<br/>15. Persuasion for Individual Action:<br/>Direct Mail, Brochures, and Proposals 397<br/>16. High-Profile Projects: Annual Reports, Events, and Exhibitions 423 |
| 650 ## - SUBJECT | |
| Keyword | Public relations |
| 650 ## - SUBJECT | |
| Keyword | Business writing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2244 TRE/P | P17775 | 06/04/2023 | 11/03/2023 | General Books |