Critical studies in media commercialism/ (Record no. 160098)
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000 -LEADER | |
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fixed length control field | 00365nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780198742777 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.23 |
Item number | AND/C |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Andersen, Robin ed. |
245 #0 - TITLE STATEMENT | |
Title | Critical studies in media commercialism/ |
Statement of responsibility, etc. | edited by Robin Andersen and Lance Strate |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Oxford: |
Name of publisher, distributor, etc. | Oxford University press, |
Date of publication, distribution, etc. | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 341 p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction / Robin Andersen --<br/>pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --<br/>pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --<br/>pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris |
650 ## - SUBJECT | |
Keyword | Mass media -- Economic aspects |
650 ## - SUBJECT | |
Keyword | Mass media and culture. |
650 ## - SUBJECT | |
Keyword | Mass media -- Influence. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Strate,Lance ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 AND/C | P14931 | 14/07/2018 | 14/07/2018 | General Books |