Using communication theory: An introduction to planned communication/ (Record no. 160031)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00396nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412948395 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | WIN/U |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Windahl Sven |
| 245 #0 - TITLE STATEMENT | |
| Title | Using communication theory: An introduction to planned communication/ |
| Statement of responsibility, etc. | Sven Windahl and Benno H. Signitzer with Jean T. Olson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Conceptual tools --<br/>The nature of communication planning --<br/>Not all problems are communication problems --<br/>Categorization of basic strategies --<br/>Multi-step flow approaches [1]: the two-step model --<br/>Multi-step flow approaches [2]: diffusion of innovations theory --<br/>A network approach --<br/>Systems theory perspectives --<br/>Social marketing perspectives --<br/>Communication campaigns: a meeting place for different approaches --<br/>The sender/communicator --<br/>The message --<br/>The medium --<br/>The audience --<br/>Effects |
| 650 ## - SUBJECT | |
| Keyword | Communication planning |
| 650 ## - SUBJECT | |
| Keyword | Mass media -- Planning |
| 650 ## - SUBJECT | |
| Keyword | Communication -- Philosophy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Signitzer Benno H |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson Jean T |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2 WIN/U | P14864 | 14/07/2018 | 14/07/2018 | General Books |