McQuail's mass communication theory/ (Record no. 159992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00366nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105796 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | MCQ/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuail, Denis |
| 245 #0 - TITLE STATEMENT | |
| Title | McQuail's mass communication theory/ |
| Statement of responsibility, etc. | Denis McQuail & Mark Deuze |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory |
| 650 ## - SUBJECT | |
| Keyword | Mass media. |
| 650 ## - SUBJECT | |
| Keyword | Mass media -- Philosophy. |
| 650 ## - SUBJECT | |
| Keyword | Informationstheorie |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deuze Mark |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 MCQ/M | P14825 | 14/07/2018 | 14/07/2018 | General Books |