Managing media work/ (Record no. 159990)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00330nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412971249 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Item number | DEU/M |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing media work/ |
| Statement of responsibility, etc. | edited by Mark Deuze |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 307 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing media work --<br/>Media management theory and practice --<br/>The management of the creative industries : from content to context --<br/>managing strategy and maximizing innovation in media organizations --<br/>New media policies --<br/>Global deregulation and media corporations --<br/>The international division of cultural labor --<br/>Journalism in a network --<br/>Atypical newswork, atypical media management --<br/>On the wisdom of ignorance : knowledge and the management of contemporary organizations --<br/>Understanding multinational media management --<br/>The organization of film and television production --<br/>Producing filmed entertainment --<br/>New firms in the screen-based media industry : startups, self-employment, and standing reserve --<br/>Connecting the dots : structure, strategy and subjectivity in entertainment media --<br/>Advertising : structure, agency or agencement?. From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising --<br/>Advertising management and professional identity in the digital age --<br/>Managing global public relations in the new media environment --<br/>The culture of gamework --<br/>Same as the old boss? : changes, continuities, and careers in the digital music era --<br/>"Life is a pitch" : managing the self in new media work --<br/>Managing media companies through the digital transition --<br/>Notes on organized networks: urgent aphorisms for the connected multitides. |
| 650 ## - SUBJECT | |
| Keyword | Mass media -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deuze, Mark, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23068 DEU/M | P14823 | 14/07/2018 | 14/07/2018 | General Books |