Introducing communication research: Paths of inquiry/ (Record no. 159907)

MARC details
000 -LEADER
fixed length control field 00366nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412944571
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2072
Item number TRE/I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Treadwell, Donald
245 #0 - TITLE STATEMENT
Title Introducing communication research: Paths of inquiry/
Statement of responsibility, etc. Donald Treadwell
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 226 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Getting started: possibilities and decisions --<br/>First decision: what, why, how? --<br/>Ethics: what are my responsibilities as a researcher? --<br/>You could look it up: reading, recording, and reviewing research --<br/>Measurement: research using numbers --<br/>Summarizing research results: data reduction and descriptive statistics --<br/>Generalizing from research results: inferential statistics --<br/>Sampling: who, what, and how many? --<br/>Surveys: putting numbers on opinions --<br/>Experiments: researching cause and effect --<br/>Watching and listening: qualitative research for in-depth understanding --<br/>Content analysis: understanding communication content in numbers --<br/>Rhetorical and critical analyses, and more: understanding communication content in words --<br/>Writing and presenting research.
650 ## - SUBJECT
Keyword Communication -- Research -- Methodology.
650 ## - SUBJECT
Keyword Media Studies.
650 ## - SUBJECT
Keyword Kommunikationsforschung
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession number Date last seen Date last checked out Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 29/08/2016 302.2072 TRE/I P14740 05/02/2020 05/02/2020 General Books
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