Public relations writing: Principles in practice/ (Record no. 157995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178295369 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2244 |
| Item number | TRE/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Treadwell, Donald |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations writing: Principles in practice/ |
| Statement of responsibility, etc. | Donald Treadwell and Jill B. Treadwell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Response, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 516 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/> Table of Contents<br/><br/>Chapter One: Introduction <br/><br/>Chapter Two: Public relations writing Defining public relations and public relations writing Public relations writing style The value of editing: "get on with it!" Putting theory into practice Writing wrap-up References and resources End notes <br/><br/>Chapter Three: Research for public relations writing Research, public relations research adn public relations writing research Writing wrap-up References and resources End notes <br/><br/>Chapter Four: Planning Planning tools Writing wrap-up References and resources End notes <br/><br/>Chapter Five: Ethics and corporate culture Ethics Organizational culture Writing wrap-up References and resources End notes <br/><br/>Chapter Six: Legal issues and authorities The issues Web rights The agencies The law, the future and you Writing wrap-up References and resources End notes <br/><br/>Chapter Seven: Design issues in public relations PR Banner Communicating with space Communicating with type Communicating with graphics Communicating with color Special option Production: Working with your printer Writing wrap-up References and resources End notes <br/><br/>Chapter Eight: From preparation to practice Writing to your publics: Audience-centered thinking Writing to a purpose Learning about your employers Writing wrap-up References and resources <br/><br/>Chapter Nine: Newswriting for the mass media Using the media effectively: More than making the six o'clock news Where to place the release: Specific media selection Writing and placing news releases Newswriting for the press Newswriting for broadcast media Newswriting in a crisis: When the news isn't good Distributing your release: How to get the word out Why are YOU writing the release, or producing the video? SUCCESS! Measuring the results Writing wrap-up References and resources End notes<br/><br/> Chapter 10: Writing for media under your control Using controlled media for "news" Scriptwriting: Writing for sounds and visuals Newsletters Annual reports Writing wrap-up References and resources End notes <br/><br/>Chatper Eleven: Writing to Persuade Centuries of persuasion Public relations writing in context Simplifying persuasion theory Bringing it all together From theory into practice Writing wrap-up References and resources End notes <br/><br/>Chapter Twelve: Writing for the global audience Intercultural communication Writing for the World Wide Web Public relations on the Web The Web as a public relations medium Writing wrap-up References and resources End notes <br/><br/>Chapter Thirteen: Celebrations, grand openings and annual meetings Information kits: Media, sales, educational and public Industry conferences, exhibitions, conventions and trade fairs <br/><br/>Writing wrap-up<br/><br/> End notes <br/><br/>Appendix A: Reserach methods for public relations writng <br/><br/>Appendix B: Code of Professional Standards for the Practice of Public Relations <br/><br/>Appendix C: Some thoughts on law and regulations<br/><br/>Appendix D: Printing issues <br/><br/>Appendix E: Grammar, usage, and punctuation<br/><br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treadwell, Jill B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2244 TRE/P | P12824 | 05/02/2020 | 05/02/2020 | General Books |