Corporate communications: convention, complexity, and critique/ (Record no. 157975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412931021 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | LAR/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Christensen, Lars Thoeger |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporate communications: convention, complexity, and critique/ |
| Statement of responsibility, etc. | Lars Thoeger Christensen, Mette Morsing and George Cheney |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 251 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>PART ONE: THE NEW CORPORAL PROJECT<br/><br/>The Emergence of Corporate Communications<br/><br/>Rehabilitating the Corporate "Soul"<br/><br/>"The Scope of Integrated Communication <br/><br/>Apprehending an Expanding Body<br/><br/>Corporate Branding and Identity <br/><br/>The Body Is Marked<br/><br/>Corporate Reputation and Stakeholder Communication<br/><br/>The Body in the Eyes of the "Other"<br/><br/><br/><br/>PART TWO: BEHIND THE CORPORAL PROJECT<br/><br/>Justifying Corporate Communications<br/><br/>Diagnosing the Fragile Body<br/><br/>Corporate Communication as Control<br/><br/>The Body is Disciplined<br/><br/>Corporate Communication and Flexibility<br/><br/> Towards an Agile Body<br/><br/>Corporate Communication as Polyphony <br/><br/>A Body with Multiple Voices<br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morsing, Mette |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheney, George |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.2 LAR/C | P12804 | 05/02/2020 | 05/02/2020 | General Books |