Marketing communications industry: Entrepreneurial case studies/ (Record no. 157968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298689 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | JAI/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications industry: Entrepreneurial case studies/ |
| Statement of responsibility, etc. | Gautam Raj Jain and Raunica Ahluwalia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Response, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword Atul Tandan<br/><br/>I:INTRODUTION<br/>Review and Findings<br/><br/>II: CASE STUDIES<br/>Strategy and Design: Elephant Design<br/>Wonderful Years: Genesis Public Relations<br/>The World of Internet and Mobile Phone Unplugged: Hungama.com<br/>A New Beginning in Market Research: Ugam Solutions<br/>Venturing a Pioneering Way: MelCole Public Relations<br/>It's Showtime Folks: Showtime Events (India) Pvt. Ltd<br/>Communications for a New Age: Vyas Giannetti Creative<br/>A Turning Point in Public Relations: Hanmer & Partners<br/>A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd<br/>Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia, Raunica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.800954 JAI/M | P12797 | 29/08/2016 | General Books |