Arguing for a general framework for mass media scholarship/ (Record no. 157960)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412964715 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | POT/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | James, Potter W. |
| 245 #0 - TITLE STATEMENT | |
| Title | Arguing for a general framework for mass media scholarship/ |
| Statement of responsibility, etc. | Potter W. Potter |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 393 p. |
| Dimensions | 17.78cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>PART I: INTRODUCTION<br/>1. Why Do We Need a General Framework?<br/>2. Introduction to the General Framework<br/><br/>PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br/>3. Media Media Organization Line of Thinking<br/>4. Business Strategies<br/>5. Marketing Strategies<br/>6. Employment Strategies<br/><br/>PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br/>7. Media Audience Line of Thinking<br/>8. Audience Cognitive Algorithms<br/>9. Audience: Filtering Media Messages<br/>10. Audience: Meaning Matching<br/>11. Audience: Meaning Construction<br/><br/>PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br/>12. Media Message Line of Thinking<br/>13. Message Formulas and Conventions--General<br/>14. Message Formulas and Conventions by Genre<br/>15. Critique of Media Message Scholarship<br/><br/>PART V: EXPLAINING THE MEDIA EFFECTS FACET<br/>16. Media Effects Line of Thinking<br/>`7. Conceptualizing Media Influence and Effects<br/>18. Designing Media Effects StudiesPART <br/><br/>VI: CONCLUSION<br/>19. Integration of Explanations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23072 POT/A | P12789 | 14/07/2018 | 14/07/2018 | General Books |