Media audiences/ (Record no. 157954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847875792 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | GUN/M |
| 245 #0 - TITLE STATEMENT | |
| Title | Media audiences/ |
| Statement of responsibility, etc. | edited by Barrie Gunter and David Machin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286p. |
| Dimensions | 15.6cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/><br/> VOLUME 1: HISTORY OF AUDIENCE STUDY<br/> <br/>Early Positions<br/>1.Television's Impact on Society<br/>Thomas E. Coffin<br/>2.The State of Communication Research<br/>Bernard Berelson<br/>3.On the Effect of Communication<br/>W. Phillips Davison<br/>4.Functional Analysis and Mass Communication<br/>Charles R. Wright<br/>5.On the Use of the Mass Media as "Escape": Clarification of a Concept<br/>Elihu Katz and David Foulkes<br/>6.Mass Communication Research: An old road surveyed<br/>Joseph T. Klapper<br/> <br/>Audiences as Markets or Public<br/>7.The Audience<br/>James G. Webster<br/>8.Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984<br/>J. Mallory Wober and Barrie Gunter<br/><br/>Audiences, Use and Effects<br/>9.Flow and Media Enjoyment<br/>John L. Sherry<br/>10.Expanding Disposition Theory: Reconsidering Character liking, Moral Evaluations and Enjoyment<br/>Arthur A. Raney<br/> <br/>Interpretational Audiences<br/>11.Amassing the Multitude: Revisiting Early Audience Studies<br/>Jack Z. Bratich<br/>12.Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research<br/>Kim Christian Schroder<br/>13.Social Action Media Studies: Foundational Arguments and Common Premises<br/>Gerard T. Schoening and James A. Anderson<br/>14.Assessing Qualitative Television Audience Research: Incorporating Feminist and Anthropological Theoretical Innovation<br/>Amanda D.Lotz<br/> <br/>Alternative Theoretical Traditions<br/>15.Five Traditions in Search of the Audience<br/>Klaus Bruhn Jensen and Karl Erik Rosengren<br/>16. Ontological Assumptions and Generalizations in Qualitative (Audience) Research<br/>Birgitta Joijer<br/> <br/>New Media Perspectives<br/>17.The Challenge of Changing Audiences: Or, What is the audience Researcher to Do in the Age of the Internet?<br/>Sonia Livingstone<br/>18.New Media - New Pleasures?<br/>Aphra Kerr, Julian Kiicklich and Pat Brereton<br/> <br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gunter, Barrie |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Machin, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | v.1 | 302.23 GUN/M | P12783 | 29/08/2016 | Reference Books |