The art and science of marketing: marketing for marketing managers/ (Record no. 157127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199269610 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DOW/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dowling, Grahame R. |
| 245 #4 - TITLE STATEMENT | |
| Title | The art and science of marketing: marketing for marketing managers/ |
| Statement of responsibility, etc. | Grahame R. Dowling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 441 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The nature of marketing management --<br/>2. The organization --<br/>3. Industry and market analysis --<br/>4. Analysing buyer behaviour --<br/>5. Market opportunities : finding and filling them --<br/>6. Market segmentation and targeting --<br/>7. Positioning and branding --<br/>8. Attaining customers : creating, communicating, and delivering customer value --<br/>9. Capturing customer value : pricing and selling --<br/>10. Retaining customers : customer value, satisfaction, and service quality --<br/>11. Retaining customers : customer relationship management --<br/>12. Planning and control --<br/>13. Working with external service providers. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 DOW/A | P11950 | 29/08/2016 | General Books |