Principles of marketing/ (Record no. 157101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273695592 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BRA/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc. | Frances Brassington and Stephen Pettitt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 1264 p. ; |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing dynamics --<br/>2. The European marketing environment --<br/>3. Consumer behaviour --<br/>4. B2B buying behaviour --<br/>5. Segmenting markets --<br/>6. Marketing information and research --<br/>7. Anatomy of a product --<br/>8. Product management --<br/>9. New product development --<br/>10. Pricing : context and concepts --<br/>11. Pricing strategies --<br/>12. Marketing channels and logistics --<br/>13. Retailers and wholesalers --<br/>14. Integrated marketing communication --<br/>15. Advertising --<br/>16. Sales promotion --<br/>17. Personal selling and sales management --<br/>18. Direct marketing and exhibitions --<br/>19. Public relations and sponsorship --<br/>20. Strategic marketing --<br/>21. Marketing planning, management and control --<br/>22. Services and non-profit marketing --<br/>23. International marketing --<br/>24. E-marketing and new media. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 BRA/P | P11924 | 26/12/2017 | 26/12/2017 | General Books |