Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ (Record no. 156058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00383nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0820474452 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.109538 |
| Item number | ZIR/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zirinski, Roni |
| 245 #0 - TITLE STATEMENT | |
| Title | Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ |
| Statement of responsibility, etc. | Roni Zirinski |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Peter Lang, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 176 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of illustrations --<br/>Acknowledgments --<br/>Introduction: toward a semiotic analysis --<br/>Of advertising in Saudi Arabia --<br/>Ilm al-miqat, the science of times: timepieces and history --<br/>The camel and the wheel: automobiles in the desert --<br/>Sihah wa-afiyyah: food ads from the futur to hilwayat --<br/>Ughmuri ahasisaki: cosmetics and personal care products --<br/>Home and away: electronics, leisure, and recreation --<br/>The calligraphic ad: pens, writing, and grammar --<br/>Epilogue: hybridic Arabism --<br/>Notes --<br/>Bibliography --<br/>Index. |
| 650 ## - SUBJECT | |
| Keyword | Saudi Arabia |
| 650 ## - SUBJECT | |
| Keyword | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.109538 ZIR/A | P10879 | 29/08/2016 | General Books |