Diffusion of innovations/ (Record no. 153449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780743222099 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.484 |
| Item number | ROG/D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Everett M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Diffusion of innovations/ |
| Statement of responsibility, etc. | Everett M. Rogers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 551 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Elements of diffusion : What is diffusion? --<br/>Four main elements in the diffusion of innovation : The innovation ; Communication channels ; Time ; A social system --<br/>2. History of diffusion research : The beginnings of diffusion research in Europe : Gabriel Trade and imitation ; Georg Simmel's stranger ; The British and German-Austrian diffusionists --<br/>The rise of diffusion research traditions : Paradigms and invisible colleges ; The anthropology research tradition ; Early sociology ; Rural sociology ; Public health and medical sociology ; Communication ; Marketing ; Geography ; General sociology ; Trends by diffusion research traditions --<br/>A typology of diffusion research --<br/>3. Contributions and criticisms of diffusion research : The status of diffusion research today --<br/>Criticisms of diffusion research : The pro-innovation bias of diffusion research ; The individual-blame bias in diffusion research ; The recall problem in diffusion research ; The issue of equality in the diffusion of innovations --<br/>4. The generation of innovations : The innovation-development process : Recognizing a problem or need ; Basic and applied research ; Development ; Commercialization ; Diffusion and adoption ; Consequences --<br/>Socioeconomic status, equality, and innovation development --<br/>Tracing the innovation-development process : The shortcomings of tracer studies ; Future research on the innovation-development process --<br/>The agricultural model --<br/>5. The innovation-decision process : A model of the innovation-decision process --<br/>The knowledge stage : Which comes first, needs or awareness of an innovation? ; Three types of knowledge about an innovation ; Early versus late knowers of innovations --<br/>The persuasion stage --<br/>The decision stage --<br/>The implementation stage : Re-invention ; How much re-invention occurs? ; Re-invention is not necessarily bad ; Why does re-invention occur? --<br/>The confirmation stage : Dissonance ; Discontinuance --<br/>Are there stages in the innovation-decision process? : Process versus variance research ; Evidence of stages ; The hierarchy-of-effects ; Stages of change --<br/>Communication channels by stages in the innovation-decision process ; Categorizing communication channels : Mass media versus interpersonal channels ; Cosmopolite versus localite channels ; The Bass forecasting model --<br/>Communication channels by adopter categories --<br/>The innovation-decision period : The rate of awareness-knowledge and rate of adoption ; The length of the innovation-decision period by adopter category --<br/>How the internet is changing the innovation-decision process. 6. Attributes of innovations and their rate of adoption : Rate of adoption --<br/>Research on the attributes of innovations : Measuring the attributes of innovations ; Organizations as the units of adoption ; Postdiction versus prediction --<br/>Relative advantage : Economic factors and rate of adoption ; Status aspects of innovations ; Overadoption ; Relative advantage and rate of adoption ; Preventive innovations ; The effects of incentives ; Mandates for adoption --<br/>Compatibility : Compatibility with values and beliefs ; Compatibility with previously introduced ideas ; Compatibility with needs ; Compatibility and rate of adoption ; Technology clusters ; Naming an innovation ; Positioning an innovation ; Acceptability research --<br/>Indigenous knowledge systems --<br/>Complexity --<br/>Trialibility --<br/>Observability --<br/>7. Innovativeness and adopter categories : Classifying adopter categories on the bases of innovativeness ; The s-shaped curve of adoption and normality ; Measuring organizational innovativeness ; Who adopts? ; Adopter categorization --<br/>Adopter categories as ideal types : Innovators: venturesome ; Early adopters: respect ; Early majority: deliberate ; Late majority: skeptical ; Laggards: traditional --<br/>Characteristics of adopter categories : Socioeconomic characteristics ; Personality variables ; Communication behavior ; Audience segmentation and adopter categories ; The innovativeness/needs paradox and the strategy of least resistance ; Network influences on innovativeness --<br/>8. Diffusion networks : Models of communication flows : The hypodermic needle model ; The two-step flow model --<br/>Homophily and heterophily in communication networks : Homophily and heterophily ; Homophily as a barrier to diffusion --<br/>Measuring opinion leadership and network links --<br/>Monomorphic and polymorphic opinion leadership --<br/>Characteristics of opinion leaders : External communication ; Accessibility ; Socioeconomic status ; Innovativeness ; Innovativeness, opinion leadership, and system norms ; Do opinion leaders matter? --<br/>Diffusion networks : Cluster studies --<br/>Communication network analysis ; The strength-of-weak-ties theory ; Who is linked to whom in networks? ; Social learning theory --<br/>The critical mass in the diffusion of interactive innovations : The concept of critical mass ; Watching while being watched ; Individual Thresholds for adoption ; Why do individuals adopt prior to the critical mass? ; Networks and the turbocharger effect ; Strategies for getting to the critical mass --<br/>9. The change agent : Targeting --<br/>Change agents as linkers : The sequence of change agent roles --<br/>Factors in change agent success : Change agent efforts ; Client orientation ; Compatibility with clients' needs ; Change agent empathy --<br/>Communication campaigns --<br/>Homophily and change agent contact : Change agents' contact with lower-status clients ; Para-professional aides ; Change agent credibility ; Inauthentic professionalization of aides --<br/>The use of opinion leaders : The role of demonstrations --<br/>Clients' evaluative ability --<br/>Centralized and decentralized diffusion systems : Advantages and disadvantages of decentralized diffusion --<br/>10. Innovation in organizations : Types of innovation-decisions --<br/>Organizations : Virtual organizations --<br/>Organizational innovativeness : Size and organizational innovativeness ; Structural characteristics and organizational innovativeness ; The role of champions --<br/>The innovation process in organizations --<br/>Stages in the innovation process : Agenda-setting ; Matching ; Redefining/restructuring ; Clarifying ; Routinizing --<br/>New communication technologies in organizations --<br/>11. Consequences of innovations: Studying consequences --<br/>Classifications of consequences : Desirable versus undesirable consequences ; Direct versus indirect consequences ; Anticipated versus unanticipated consequences --<br/>Form, function, and meaning of an innovation --<br/>Achieving a dynamic equilibrium --<br/>Equality in the consequences of innovations : The communication effects gap --<br/>Gap-widening consequences of the diffusion of innovations ; Social structure and the equality of consequences ; Strategies for narrowing gaps ; Wider gaps are not inevitable. |
| 650 ## - SUBJECT | |
| Keyword | Diffusion of innovations |
| 650 ## - SUBJECT | |
| Keyword | Diffusion of innovations--Study and teaching |
| 650 ## - SUBJECT | |
| Keyword | Social change |
| 650 ## - SUBJECT | |
| Keyword | Technological innovations--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 303.484 ROG/D | P08230 | 14/07/2018 | 14/07/2018 | General Books |