McQuail's mass communication theory/ (Record no. 152751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01386nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412903714 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | MCQ/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuail, Danis |
| 245 #0 - TITLE STATEMENT | |
| Title | McQuail's mass communication theory/ |
| Statement of responsibility, etc. | Denis McQuail |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Vistaar Publications, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 616 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to the book --<br/>2. The rise of mass media --<br/>3. Concepts and models for mass communication --<br/>4. Theory of media and theory of society --<br/>5. Mass communication and culture --<br/>6. New media --<br/>new theory? --<br/>7. Normative theory of media and society --<br/>8. Media structure and performance : principles and accountability --<br/>9. Media economics and governance --<br/>10. Global mass communication --<br/>11. The media organization : pressures and demands --<br/>12. The production of media culture --<br/>13. Media content : issues, concepts and methods of analysis --<br/>14. Media genres and texts --<br/>15. Audience theory and research traditions --<br/>16. Audience formation and experience --<br/>17. Processes and models of media effects --<br/>18. Social-cultural effects --<br/>19. News, public opinion and political communication --<br/>20. Epilogue : the future of mass communication. |
| 650 ## - SUBJECT | |
| Keyword | Mass media |
| 650 ## - SUBJECT | |
| Keyword | Communication |
| 650 ## - SUBJECT | |
| Keyword | Mass media--Philosophy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 302.2 MCQ/M | P07532 | 01/02/2023 | 01/02/2023 | General Books |