Marketing management: text and cases/ (Record no. 150658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174465481 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAN/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panda, Tapan K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: text and cases/ |
| Statement of responsibility, etc. | Tapan K. Panda. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Excel Books, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 757 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT | |
| Keyword | Marketing -- India. |
| 650 ## - SUBJECT | |
| Keyword | Marketing -- Management. |
| 650 ## - SUBJECT | |
| Keyword | Marketing -- Management -- Case studies. |
| 650 ## - SUBJECT | |
| Keyword | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.8 PAN/M | P05323 | 09/02/2020 | 09/02/2020 | General Books |