Marketing management: global perspective, Indian context/ (Record no. 150657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230637299 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V.S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: global perspective, Indian context/ |
| Statement of responsibility, etc. | V.S. Ramaswamy, S. Namakumari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 872 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing as a value delivering task --<br/>Studying marketing environment --<br/>Contemporary Indian marketing environment --<br/>Developing marketing strategy and plans --<br/>Strategic planning at corporate level and marketing planning at business level --<br/>Formulating marketing strategy --<br/>Analysing industry and competition --<br/>Differentiating and positioning the market offering --<br/>Analysing consumers and selecting markets --<br/>Consumer behaviour and buying-decision process --<br/>The Indian consumer --<br/>Segmentation and targeting for maximising customer value --<br/>Creating customer value : managing the product --<br/>Product management : the fundamentals --<br/>Managing brands and building brand equity --<br/>Introducing new products and innovations --<br/>Marketing of services --<br/>Delivering customer value : managing distribution --<br/>Managing distribution logistics --<br/>Designing and managing marketing channels --<br/>Retailing : perspective of the retailer/retail chain --<br/>Direct marketing and digital marketing --<br/>Communicating customer value : integrated marketing communications --<br/>Managing mass communications : advertising, sales promotion and digital communications --<br/>Managing personal communications : personal selling and sales management --<br/>Customer relations management (CRM) --<br/>Capturing customer value --<br/>Pricing --<br/>Supporting and controlling the marketing effort --<br/>MIS and marketing research --<br/>Demand forecasting and marketing control --<br/>A special field in Indian marketing --<br/>Rural marketing in India : potential, challenges and strategies --<br/>Notes --<br/>References --<br/>Index. |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.8 RAM/M | P05322 | 13/11/2019 | 13/11/2019 | General Books |