International marketing/ (Record no. 150637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01781nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073080062 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAT/I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing/ |
| Statement of responsibility, etc. | Philip R. Cateora, John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 702 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I An Overview --<br/>The Scope and Challenge of International Marketing --<br/>The Dynamic Environment of International Trade --<br/>Part II The Cultural Environment of Global Markets --<br/>History and Geography: The Foundations of Culture --<br/>Cultural Dynamics in Assessing Global Markets --<br/>Culture, Management Style, and Business Systems --<br/>The Political Environment: A Critical Concern --<br/>The International Legal Environment: Playing by the Rules --<br/>Part III Assessing Global Market Opportunities --<br/>Developing a Global Vision through Market Research --<br/>Emerging Markets --<br/>Multinational Market Regions and Market Groups --<br/>Part IV Developing Global Marketing Strategies --<br/>Global Marketing Management: Planning and Organization --<br/>Products and Services for Consumers --<br/>Products and Consumers for Businesses I--<br/>nternational Marketing Channels --<br/>Exporting and Logistics: Special Issues for Business --<br/>Integrated Marketing Communications and International Advertising --<br/>Personal Selling and Sales Management --<br/>Pricing for International Markets --<br/>Part V Implementing Global Marketing Strategies --<br/>Negotiating with International Customers, Partners, and Regulators --<br/>Part VI Supplementary Material --<br/>The Country Notebook --<br/>Cases. |
| 650 ## - SUBJECT | |
| Keyword | Export marketing |
| 650 ## - SUBJECT | |
| Keyword | International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.8 CAT/I | P05302 | 13/06/2023 | 06/05/2023 | General Books |