Principles of Marketing (Record no. 150215)

MARC details
000 -LEADER
fixed length control field 02003nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230320123258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230320b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332928
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 3637
245 #0 - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 12 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. PHI,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 599 p. :
Other physical details ill. ;
Dimensions 29 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1-Defining Marketing and the Marketing Process <br/><br/>1. Marketing: Managing Profitable Customer Relationships <br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships<br/><br/>Part 2-Understanding the Marketplace and Consumers <br/><br/>3. The Marketing Environment<br/>4. Managing Marketing Information <br/>5. Consumer Markets and Consumer Buyer Behavior <br/>6. Business Markets and Business Buyer Behavior<br/><br/>Part 3-Designing a Customer-Driven Strategy and Marketing Mix <br/><br/>7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers <br/>8. Product, Services, and Branding Strategies <br/>9. New-Product Development and Life-Cycle Strategies <br/>10. Pricing Products: Understanding and Capturing Customer Value <br/>11. Pricing Products: Pricing Strategies <br/>12. Marketing Channels and Supply Chain Management <br/>13. Retailing and Wholesaling <br/>14. Communicating Customer Value: Integrated Marketing Communication Strategy <br/>15. Advertising and Public Relations <br/>16. Personal Selling and Sales Promotion <br/>17. Direct and Online Marketing: Building Direct Customer Relationships <br/><br/>Part 4-Extending Marketing <br/><br/>18. Creating Competitive Advantage<br/>19. The Global Marketplace <br/>20. Marketing Ethics and Social Responsibility <br/>APPENDIXES 1. Marketing Plan <br/>APPENDIXES 2. Marketing by the Numbers <br/>APPENDIXES 3. Careers in Marketing <br/>References <br/>Glossary <br/>Credits <br/>Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4829
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
9 (RLIN) 680
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Europe
9 (RLIN) 4929
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 11087
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals Source of classification or shelving scheme Copy number Cost, replacement price Source of acquisition Cost, normal purchase price
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 3 658.8 KOT/P P03561 13/11/2019 13/11/2019 28/08/2016 General Books            
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 4 658.8 KOT/P P03562 15/11/2019 15/11/2019 28/08/2016 General Books            
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 3 658.8 KOT/P P03563 06/11/2019 06/11/2019 28/08/2016 General Books 2          
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 8 658.8 KOT/P P04645 09/12/2019 09/12/2019 28/08/2016 General Books 1          
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 10 658.8 KOT/P P04879 13/11/2019 13/11/2019 28/08/2016 General Books 1   C-1 525.00    
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016   658.8 KOT/P P05338 28/08/2016   28/08/2016 General Books            
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 29/08/2016 10 658.8 KOT/P P18743 27/11/2019 27/11/2019 29/08/2016 General Books 1          
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 29/08/2016 11 658.8 KOT/P P18744 11/11/2019 11/11/2019 29/08/2016 General Books 2          
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 29/08/2016 11 658.8 KOT/P P18745 21/07/2022 23/06/2022 29/08/2016 General Books 1          
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 26/03/2018 4 658.8 KOT/P 46407 28/11/2019 28/11/2019 26/03/2018 General Books 2       Today & Tomorrow`s Printer and Publishers 663.20
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 20/03/2023   658.8 KOT/P 052429 20/03/2023   20/03/2023 General Books     C-2 525.00    
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 21/03/2023   658.8 KOT/P 052677 21/03/2023   21/03/2023 General Books            
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