Nonprofit marketing/ (Record no. 146797)

MARC details
000 -LEADER
fixed length control field 00349nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847873590
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 331.041
Item number PAR/N
245 #0 - TITLE STATEMENT
Title Nonprofit marketing/
Statement of responsibility, etc. edited by Elizabeth Parsons.
250 ## - EDITION STATEMENT
Edition statement .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Los Angeles:
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 3 v. (375 p.)
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 11: Nonprofit Marketing in the Network Economy - Lichtenstein, D.R. Drumwright, M.E. and Braig, B.M. Information and Communications Technologies: Reshaping Voluntary Organizations? Strategic Internet and E-commerce Applications for Local Nonprofit Organizations - Burt, E., and Taylor, J. A. Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response - Gomes, R. and Knowles, P.A. The Changing Role of Nonprofits in the Network Economy - Lindenberg, M. The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations - Te'eni, D. and Young, D.R.Part 12: Effecting Behavioural Change: Ethics and Debates - Schepers, D.H. Social Marketing: Its Ethical Dimensions The Nonprofit Sector: Radical Potential? - Laczinak, G.R. Lusch, R.F. and Murphy, P.E. Cause-Related Marketing: Ethics and the Ecstatic - Gunn, C. Alliances and Ethics in Social Marketing - Smith, W. and Higgins, M. Ethical Challenges of Social Marketing - Andreasen, A.R and Drumwright, M.E. The Critical Contribution of Social Marketing: Theory and Application - Brenkert, G.
650 ## - SUBJECT
Keyword Nonprofit Organizations
650 ## - SUBJECT
Keyword Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parsons, Elizabeth, ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Full call number Accession number Date last seen Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 v.3 331.041 PAR/N P01429 28/08/2016 General Books
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