| Formatted contents note |
.Volume Two: Nonprofit Marketing: Sectoral Applications - Shoham, A., Ruvio, A., Vigoda-Gadot, E. and Schwabsky, N.<br/>Part 4: Social Marketing Social Marketing: An Approach to Planned Social Change Social Marketing: What Makes it Different? - Kotler, P. and Zaltman, G. Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts - Webster, F.E. Social Marketing: Its Definition and Domain - Hensel, P.J. and Dubinsky, A.J. What is and What is Not Social Marketing: The Challenge of Reviewing the Evidence - Andreasen, A.R.<br/>Part 5: Public Sector Marketing - McDermott, L., Stead, M. and Hastings, G. Public Services - To Charge or Not to Charge Serving Public Needs Through Nonprofit Organizations: Alternatives to Government Intervention - Compton, J.L. Public Policy Marketing: Marketing Exchange in the Public Sector - Hochban, J. Marketing in the Public Sector: Towards a Typology of Public Services - Buurma, H. Restoring Public Legitimacy to the Nonprofit Sector: A Survey Experiment Using Descriptions of Nonprofit Ownership - Laing, A.<br/>Part 6: Arts Marketing - Schlesinger, M., Mitchell, S. and Gray, B.H. Marketing the Fine and Performing Arts What Has Marketing Done for the Arts Lately? Crisis in the Arts: The Marketing Response - Thomas, E.G. and Cutler, B.D. Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance - Scheff, J. and Kotler, P. Entrepreneurship and Leadership in Marketing the Arts - Gainer, B. and Padanyi, P.Part 7: Political Marketing - Colbert, F. The Marketing of Political Candidates Marketing the Political Product - Shama, A. Political Marketing: Structure and Process - Reid, D.M. Political Marketing - Vive La Difference! - Butler, P. and Collins, N. Theory and Concept Development in Political Marketing - Lock, A. and Harris, P<br/>.Part 8: Charity Marketing - Henneberg, S.C. and O'Shaughnessy, N. Charitable Giving by Individuals: A Study of Attitudes and Practice Marketing Orientation Among Small to Medium Sized UK Charitable Organizations: Implications for Fund-raising Performance - Radley, A. and Kennedy, M. Brand Orientation in the Charity Sector: A Framework for Discussion and Research - Bennett, R. Charity Retail: Past, Present and Future - Hankinson, P.Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing - Parsons, E. |
