Content analysis. Vol 4. From advertising to protest and violence: extending the range of applications/ (Record no. 145998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412933995 (4v. set) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 300.72 |
| Item number | FRA/C |
| 245 #0 - TITLE STATEMENT | |
| Title | Content analysis. Vol 4. From advertising to protest and violence: extending the range of applications/ |
| Statement of responsibility, etc. | edited by Roberto Franzosi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2008. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising<br/>- In the Pages of Ms: Sex Role Portrayals of Women in Advertising/ J. Hicks Ferguson, P.J. Kreshel and S.F. Tinkham -- Sex-Role Stereotype in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents over 25 Years/ A. Furnham and T. Mak -- Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States/ M.C. Gilly -- The Portrayal of Blacks in Magazine Advertisements: 1950-1982/ R. Humphrey and H. Schuman -- Images of Women in General Interest and Fashion Magazine Advertisements from 1955-2002/ K. Linder -- Intertwinning of Campaign News and Advertising: The Content and Electoral Effects of Newspaper Ad Watches/ Y. Min -- Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluation of Business-to Business Print Advertising/ J.L. Naccarato and K.A. Neuendorf -- The International Content of Cigarette Advertising: 1926-1986/ D.J. Ringold and J.E. Calfee -- A Cross-Cultural Study of Political Advertisement in the United States and Korea/ J. Tak, L. Lee Kaid and S. Lee <br/><br/>Culture<br/>Constructing Racial Rhetoric: Media Depictions of Harm in Heavy Metal and Rap Music/ A. Binder -- Race and Gender in Music Videos: The Same Beat but a Different Drummer/ J. D. Brown and K. Campbell --American Character and the american Novel: An Explanation of Reflection Theory in the Sociology of Literature/ W. Griswold -- Petitions and Prayers: A Method for the Content Analysis of Persuasive Appeal/ E. Katz ... et.al. -- Culture and Conflict: The Portrayal of Blacks in U.S. Children's Picture Books theough the Mid-and Late-Twentieth Century/ B.A. Pescosolido, E. Grauerholz and M.A. Milkie <br/><br/>Political Discourse<br/>- Old Right or New Right? The Ideological Positioning of Parties of the Far Right/ A. Cole -- Putting Parties in their Place: Inferring Party Left-Right Ideological Positions from Party Manifestos Data/ M.J. Gabel and J.D. Huber -- Verbal Shifts in the American Presidency: A Content Analysis/ J.W. Prothro -- Framing European Politics: A Content Analysis of Press and Television News/ H.A. Semetko and P.M. Valkenburg <br/><br/>Protest and Violence: Applications of Linguistics-Based Techniques<br/>- Peasants Protest: The Claims of Lord, Church, and State in the Cahiers de doleances of 1789/ J. Markoff -- The Return of the Actor: Interaction Networks among Social Actors During Periods of High Mobilization (Italy, 1919-1922)/ R. Franzosi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Franzosi, Roberto, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 28/08/2016 | 300.72 FRA/C | P00625 | 23/09/2022 | Reference Books |