Normal view MARC view ISBD view

Marketing Management , Analysis, Planning Implementations and Control

Kotler, Philip

Marketing Management , Analysis, Planning Implementations and Control - Uttar Pradesh, Person Education: 2016. - 746p.

Part 1 Understanding Marketing Management 2
Chapter 1 Defining for the new realities 3
The value of marketing 3
Marketing decision making 3
Winning marketing 4

ISBN: 9780137228515

Subjects--Topical Terms:
Marketing.
Marketing / Management.
Marketingmanagement

Dewey Class. No.: 658.8 / KOT/M

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD