Consumer behavior/
Schiffman, Leon G.
Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - Uttar Pradesh: Pearson, 2019. - xxx, 670 p.
Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research
9789353069834
Consumidores -- Conducta Consumer behavior Marketing
658.8342 / SCH/C
Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - Uttar Pradesh: Pearson, 2019. - xxx, 670 p.
Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research
9789353069834
Consumidores -- Conducta Consumer behavior Marketing
658.8342 / SCH/C