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Measurement in marketing :

Frikha, Azza,

Measurement in marketing : operationalization of latent constructs / Azza Frikha. - London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2019. - 1 online resource.

Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary.

ISBN: 9781119671374 111967137X

Standard No.: 10.1002/9781119671374 doi

Source: 9781119671282 Wiley

Nat. Bib. No.: GBB9H7556 bnb

Nat. Bib. Agency Control No.: 019591141 Uk

Subjects--Topical Terms:
Marketing research.
Marketing research.

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